You have worked so hard to build the best product and yet the world is not beating a path to your door. 

That’s where we come in as your partner for Go To Market.

What is Go to Market?

Go to Market

Why is Go To Market so hard?

  1. Multiple best practices and proven approaches, but not an exact science.​

  2. Need to weave all the GTM functions together in order to maximize the odds for success while minimizing costs.

  3. The weaving can’t be cookie cutter but needs to be customized for the stage of the company, the solution, market maturity, financial constraints, and other considerations.​

The Cost of Misalignment

Both startups and larger companies face the same challenge around limited resources.  The solution?  Weave your GTM functions together so that you are spending your time and money in a way that maximizes your odds for success.

The Funnel Framework™

Funnel Framework

The Funnel Framework™ helps technology companies weave together the functions within GTM to maximize the odds for success. We help customize, integrate, and optimize: the journey, actions, and metrics.

Getting Started

Getting Started

​Every company is unique, but you also don’t need to reinvent the wheel.
We combine our broad experience and the proven Funnel Framework™ with an openminded approach to your company and current market dynamics.

Early Stage

Developing a precise swim lane, communicating value and collateral development, and assisting with marketing and sales to create pipeline and customers.​

Common Challenges:

  • Communicating and selling on product versus value

  • Targeting too many verticals

  • Informal initial qualification criteria

Fractional

Sales, Marketing, and Partnering leadership

Common Needs:

  • Help needed across sales, marketing, and partnering but only have budget for one.

  • Interim while deciding best full-time direction / candidate requirements

  • Project oriented

New Mgrs / Reps

Mentoring sales reps and sales managers to improve predictability and repeatability.

Common Challenges:

  • Great rep but new to managing and growing a sales team

  • Lack of rigor in sales funnel management and progression criteria

  • Too many end of quarter surprises and late-stage deals falling out of the pipeline

Adding Indirect

Recruiting, building and engaging a partner ecosystem​​.

Common Challenges:

  • Business is all direct

  • Unclear partnering expectations

  • Pursuing quantity over quality

Customer Examples

Customer

Entering New Markets

Creating Interest

Happy Meeting Syndrome

Forging Alliances